Amazon India's AI Push: Beyond GST to Capture Summer Electronics Sales - Whalesbook

1. THE SEAMLESS LINK The anticipated double-digit year-on-year sales growth for Amazon India's summer categories is underpinned by a dual catalyst: the recent Goods and Services Tax (GST) rate adjustments and the strategic integration of artificial intelligence into the customer journey. While the GST reduction, effective September 22, 2025, has immediately improved affordability for consumers, Am…