GST brakes on growing digital economy

I had written in an earlier article (bit.ly/3g2lJVx) that the consumer of tomorrow is a radical change from the past and expects everything to happen with the click of a button or a swipe of the screen and traditional FMCG companies are rapidly evolving using newer, online mediums to reach their customers. There is another important and large segment that is equally trying to evolve, the Micro , S…