Slowdown, GST eats into biscuit sales

With a broad demand slowdown dragging down the growth rate of most FMCG segments over the previous quarter, sales of cheaper biscuit brands have been hit particularly hard, say, industry representatives. But, the premium category, while slowing, has not been affected as badly. According to data shared by company executives, while the overall biscuit category grew at nearly 10 per cent in the first…