For biscuit companies, this is how the cookie crumbles post GST

Leading biscuit companies are seeing smaller and local players eat into their sales since the new goods and tax regime came into force, and they claim that these companies, mostly unbranded ones, offer higher retail margins and lower price points since they are not GST compliant. With the Rs 35,000-crore biscuit market the largest category within FMCG, a single percentage drop is as…